SKIN REPAIR RHYTHM
• Skin’s DNA repair is MORE ACTIVE AT NIGHT
• Olay’s BREAKTHROUGH MDE RESEARCH has discovered that this natural skin repair decreases as we age
Starting in 2012, Olay's first - of - a - kind clinical research, the Multi - Decade and Ethnicity study (MDE), analyzed over 20,000 unique genes, revealing
breakthrough insights into how skin ages.
During the day, skin is pre-occupied with fighting stressors such as UV rays and pollution. During the Night when these stressors are taken away, Skin’s DNA repair increases, making Night the golden time for Skin Repair.
Olay’s MDE Study discovered that this repair decreases as we age. Consequently, aging skin requires a Boost in Skin Renewal at Night.