Olay understands how skin truly behaves through in-depth studies of skin biology—

BECAUSE TRANSFORMING SKIN STARTS WITH UNDERSTANDING SKIN.

In their latest efforts, Olay conducted the Multi-Decade and Ethnicity project, researching the genealogical science of skin aging.

SKIN AS YOU AGE

DECLINE IN ANTIOXIDANT RESPONSE MAKES SKIN MORE SUSCEPTIBLE TO FREE RADICALS

FIRST FINE LINES BEGIN TO APPEAR DUE TO DECLINE IN SKIN BIOENERGY

FIRST WRINKLES BEGIN TO APPEAR DUE TO DECREASE IN SURFACE SKIN CELL TURNOVER

SKIN BEGINS TO SAG AS SKIN BARRIER FUNCTION DECLINES

RETINYL PROPIONATE (VITAMIN A DERIVATIVE)

Gold standard for reducing the appearance of fine lines and wrinkles. Preserves collagen.

GLYCERIN

Hydrates to plump fine lines and wrinkles

NIACINAMIDE (VITAMIN B3)

Niacinamide reduces the appearance of fine lines and wrinkles by increasing surface skin cell renewal and helps strengthen skin’s moisture barrie

BROAD SPECTRUM SUNSCREEN

SPF helps prevent UV skin damage that results in fine lines and wrinkles

AMINO PEPTIDES

Peptides increase hydration by enhancing the stratum corneum

Olay’s rigorous testing with women across the world ensures every product delivers immediate and long-term benefits.

… WHICH IS WHY EVERY DAY, 20 MILLION WOMEN ALL OVER THE WORLD TRUST THEIR SKIN TO OLAY