1952
ADP PH - Our History / Our Heritage - History of Olay 1952

A GIFT FROM A MAN TO HIS WIFE

1952

A GIFT FROM A MAN TO HIS WIFE

The original “pink” Beauty Fluid is created by South African chemist Graham Wulff, inspired by his wife and other women who want deep hydration without the thick heavy creams of the day.

ADP PH - Our History / Our Heritage - History of Olay 1952
Late 1950s - Early 1960s
ADP PH - Our History / Our Heritage - History of Olay Late 1950s - Early 1960s

GLOBALIZATION

Late 1950s - Early 1960s

GLOBALIZATION

Oil of Olay starts becoming available to women across the globe.

ADP PH - Our History / Our Heritage - History of Olay Late 1950s - Early 1960s
1960s
ADP PH - Our History / Our Heritage - History of Olay 1960s

NEW PERSONALIZED SKINCARE REGIMEN

1960s

NEW PERSONALIZED SKINCARE REGIMEN

Responding to women’s changing needs, the brand continues to improve its night cream formulas.

ADP PH - Our History / Our Heritage - History of Olay 1960s
1980s
ADP PH - Our History / Our Heritage - History of Olay 1980s

EXPANSION WITH A NEW ATTITUDE

1980s

EXPANSION WITH A NEW ATTITUDE

Oil of Olay expands into cleansing as well as sensitive skin and intensive moisture variants, while adopting the new attitude “I don’t intend to grow old gracefully, I intend to fight it every step of the way.”

ADP PH - Our History / Our Heritage - History of Olay 1980s
1990s
ADP PH - Our History / Our Heritage - History of Olay 1990s

INNOVATION WITH A NEW NAME

1990s

INNOVATION WITH A NEW NAME

‘Oil of Olay’ officially becomes ‘Olay’, and advances in research and technology allow the brand to move beyond hydration and cleansing into more proactive anti-aging skincare.

ADP PH - Our History / Our Heritage - History of Olay 1990s
2000s
ADP PH - Our History / Our Heritage - History of Olay 2000s

LEADING TECHNOLOGICAL BREAKTHROUGH

2000s

LEADING TECHNOLOGICAL BREAKTHROUGH

Harnessing the power of innovation and partnering with world-renowned dermatologists, Olay launches new products that work at the surface cellular level for younger-looking skin and that treat the root causes of skin concerns.

ADP PH - Our History / Our Heritage - History of Olay 2000s
Today
ADP PH - Our History / Our Heritage - History of Olay Today

YOUR BEST BEAUTIFUL

Today

YOUR BEST BEAUTIFUL

With beauty solutions for women of all ages, Olay reminds you that every day is a chance to be the best possible version of yourself.

#bestbeautiful

ADP PH - Our History / Our Heritage - History of Olay Today