What is Niacinamide?

Niacinamide, also known as nicotinamide, is a form of Vitamin B3.

is one of thirteen essential vitamins our body and skin needs to function but cannot produce itself; it has to come from external sources. Thankfully, it can be found in a variety of foods such as eggs, cereals, green veggies and milk. Taking Vitamin B3 can help prevent disorders of the brain, kidneys and skin.

Niacinamide is a popular skincare ingredient among dermatologists and beauty junkies due to the strong scientific evidence for it’s benefits and should be an essential part of your daily beauty regimen. In fact it rivals other well-known skincare ingredients such as retinol in helping you achieve healthy, glowing and dewy skin!

What are the skin benefits of Niacinamide?

Niacinamide delivers a surprisingly wide range of benefits, many of which were first studied by Olay Scientists:

Reduces pigmentation such as age spots and sun spots so skin can be bright and glowing

Reduces skin yellowness (sallowness)

Reduces fine lines and wrinkles and texture

Provides an anti-angry benefit by reducing red blotchiness

Reduces sebum production so that skin is less shiny or oily

Strengthens the skin barrier so it can be more hydrated, plump and dewy

Reduces facial pore appearance and in some studies have been shown to reduce acne severity

How does Niacinamide work?

Once Niacinamide is absorbed into skin it becomes a molecule known as NADPH and as such participates in over 200 cellular reactions, enabling it to do a wide range of important jobs in your skin, including:

Once Niacinamide is absorbed into skin it is converted into NADPH. This serves as fuel for skin cells and plays a role in many enzymatic rections required to maintain, restore, and protect your skin.
Niacinamide also has been shown in Olay studies to increase teh benifits of other ingredients, such as retinoids, to boost overal results.
Niacinamide increases levels of important components in the skin barrier, such as fillagrin, involucrin and keratin.
Olay research has found that Niacinamide reduces gene expression related to inflammation which may help to explain how it calms blotchy red skin and protects skin from damage.

Is it better to get Niacinamide through my diet or through a skincare product?

It’s generally agreed that the best way to ensure a Vitamin gets to the skin is by using a well-formulated skincare product. However, not all Niacinamide-containing products are the same. Read on to find out more.

How does Niacinamide compare to other vitamins?

Here’s how Niacinamide (Vitamin B3) stacks up with other well-known skincare vitamins. In a nutshell, Niacinamide delivers more kinds of benefits than other vitamins such as Vitamin A (retinol), C and E.

Penetrate SkinHydrationStrengthen barrierAnti - OxidantBrighten/ Even skin toneAnti-agingEnergy/cell turnover

Don’t all Niacinamide products give the same benefits?

Over the decades, thanks to our extensive research and formulations expertise, we’ve ensured that Niacinamide is delivered effectively to the skin.

Ok, so which Olay products contain Niacinamide?

The Olay Regenerist Microsculpting Cream and the Olay White Radiance Light Perfecting Essence are both potent, award-winning Niacinamide formulations.

Vitamin B3Vitamin B5Vitamin AVitamin CVitamin E

Olay Regenerist Microsculpting Cream

Olay Regenerist Microsculpting Cream is a silky smooth, richly nourishing cream that contains Regenerist aminopeptide complex which contains Hyaluronic Acid, Niacinamide, Olivem (olive-oil extract) and the Pentapeptide Pal-KTTKS.

Olay White Radiance Light Perfecting Essence

The Olay Light perfecting Essence contains the Pearl Optics Technology powerfully evens out skin tone with multiple ingredients including Niacinamide, Sepitonic, Xylitol and Hexyldecanol in a lightweight, fast absorbing formula

How do I use it?

The benefits of Niacinamide are best obtained from daily usage. You can start off by using the Olay Regenerist Microsculping Cream as a night product. The Light Perfecting Essence can be used as a step just before your daily UV protection. A pea-sized drop of your Niacinamide-packed Olay product twice a day, morning and night is an excellent way to start.


Vitamin B3 is vitally important for how cells function. Interestinlgy in 2014, Nasa reported that Vitamin B3 might have been brought to earth by meteorites, and may be responsible for starting life on earth.

Over 200 Patents Filed
Olay scientists have been researching Niacinamide for more than 20 years and published over 30 research articles on Niacinamide, many in partnership with leading universities and dermatologists. As a result, since 2000, P&G Beauty Care has filed over 200 patent applications globally (and growing) on Niacinamide related technology.

Olay’s 25+ Years of Niacinamide (B3) Research

1990 We knew niacinamide in the diet played an important role in skin health and so in the 1990'swe began to investigate how it could be used topically 2009 New genomic analysis show niacinamide decreases inflammatory response genes in vitro, leading to a positive impact on skin aging
2000 Olay discovered that beyond B3's Key role in strengthening the skin's moisture barrier it worked on multiple visible signs of aging ( wrinkles, texture and tone ). This led to the creation of Total Effect. 2014 Studies show niacinamide significantly reduces UV damage to facial skin by protecting the skin barrier
2004 Clinical studies demonstrate that niacinamide improves skin texture, visible hyperpigmentation, fine lines/wrinkles and red blotchiness 2017 Published research on niacinamide and other forms of vitamin B3 hits a new high. Its role in impacting the overall aging process leads to it being called the new ' Fountain of Youth '

If you’d like to learn more about Niacinamide, here’s a small selection of research articles. many of which were published by Olay scientists

1. Niacinamide: A B vitamin that improves aging facial skin appearance.

2. Topical niacinamide reduces yellowing, wrinkling, red blotchiness, and hyperpigmented spots in aging facial skin.

3. How much do we know about our favorite cosmeceutical ingredients?

Topical nicotinamide compared with clindamycin gel in the treatment of inflammatory acne vulgaris.